Board Structure

Chain Size

The National Advisory Group recognizes the perspectives of all c-store chains within their activities and outputs. To best represent the make up of the industry across our board seats, we manage a balance across all chain sizes in the following categories:

• • Small Chain: 2 - 25 units
  • Medium Chain : 25 - 100 units
  • Large Chain: 101+ units

Regions

The National Advisory Group has divided the United States into (4) four key regions. These regions best represent the density of our membership. Board engagement from each region allows us to ensure all activities and outputs are considerate of all regions and their unique needs. 

Northeast: Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont

Southeast: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia

Midwest: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin

Central/West: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, New Mexico, Nevada, Oklahoma, Oregon, Texas, Utah, Washington, and Wyoming

Mission and Vision 
Create, review, and/or refine the organization's mission and vision statements to ensure they reflect current and future aspirations.

Environmental Analysis
Conduct a thorough analysis of the external environment, including industry trends, regulatory changes, and economic factors, to inform strategic decision-making.

Strategic Initiatives
Identify and prioritize strategic initiatives and projects that will contribute to the achievement of long-term goals.

Alignment with Core Values
Ensure that the strategic plan aligns with the organization's core values and principles.

Collaboration with Committees
Collaborate with other committees within the organization to ensure alignment between strategic goals and operational activities.

Long-Term Sustainability
Focus on the long-term sustainability of the organization by considering factors such as financial stability, growth opportunities, and resilience. And identify the individuals and companies best suited to invite to join the board and committees.

In addition to the full board priorities, each board member will contribute further through engagement with a sub-committee. The National Advisory Group currently has (3) three sub-committees: Executive, Content, and Membership.  An overview of each is provided below. 

Executive Committee 

The Executive Committee is made up of the Board Chair, the Chair-Elect, and the Vice Chair, YEO.  

Chair of the Board will first serve a  1-year term as Chair-elect, 1-year term as Chair, then a 2-year term as past-chair. At the conclusion of the 2nd past-chair term, the individual will have the option to return to the board or to roll off. 

Content Committee

The goal of a Content Committee is to plan, develop, and manage the creation of relevant and valuable content for the NAG and YEO events and communications, as needed. Effective content can help educate, inform, and engage members while establishing our association as a valuable resource within the industry. 

The key objectives and responsibilities that our content committee will focus on include:

Content Planning
Plan an event calendar outlining the topics, formats, and delivery channels for content. // Coordinate content creation to ensure a consistent and timely flow of information.

Member Contributions Encourage members to contribute content, share their experiences, and provide insights. // Feature member contributions to foster a sense of community and collaboration.

Feedback and Analytics Collect feedback on content from members to understand their preferences and needs. // Use analytics to measure the performance of content and adjust strategies accordingly.

Adaptation to Trends Stay informed about industry trends and emerging topics to keep content fresh and relevant. // Adapt content strategies to address the evolving needs of members and the industry.

Membership Committee

The goal of the membership committee for NAG will revolve around attracting, retaining, and engaging members.

The key objectives and responsibilities that our membership committee focus on include: 

Member Recruitment Actively seek out potential new members for the association. // Develop strategies to attract small and mid-sized convenience store chains to join the association.

Member Benefits Evaluate and enhance the benefits and services offered to members to ensure they align with the needs and expectations of small and mid-sized convenience store chains. // Showcase the value of membership through tangible benefits.

Membership Growth Strategies Develop strategies for increasing the overall membership base of the association. // Identify and target specific segments or regions for membership expansion.

Member Recognition Acknowledge and celebrate the achievements and contributions of members within the association. // Highlight success stories and best practices.

Collaboration Foster collaboration among members, encouraging them to work together on industry issues and initiatives. // Identify opportunities for partnerships with other organizations that can benefit your members.