Bill Hanifin

Bill Hanifin

Bill Hanifin

CEO | Hanifin Loyalty by Impact 21

Bill Hanifin brings over 20 years of experience developing and implementing Customer Loyalty Strategies designed to engage and delight consumers and drive additional profitability for his clients. Bill has a passion to understand how people make purchase decisions, in turn helping brands unlock new ideas to engage customers in long-term profitable relationships. His work helps brands achieve a range of business objectives from account acquisition and sales performance to improved customer retention, increased share of wallet and brand preference.

Bill has worked with brands across just about every customer facing vertical market and in multiple territories around the world. He’s helped design, launch, manage and improve customer engagement and loyalty programs with brands including American Express, Circle K, Denny’s, Lucky Brands, Master Card, McGraw Hill, Panera Bread, Redbox, 7-Eleven, Scotiabank and others. 

Bill is a Certified Loyalty Marketing Professional (CLMP™) and is among the ownership group of, operator of the Loyalty Academy and publisher of The Loyalty Guide.

He leads the Digital Customer Marketing practice for Impact 21. 

Bill is an accomplished speaker and trainer and is a requested presenter at public sponsored by Airline Information, SourceMedia, the Direct Marketing Association, Visa, Loyalty 360, and the Institute for International Research. He has led public and privately organized workshops in the U.S., Canada, Latin America, EU, and Asia Pacific regions.

Bill is based in South Florida and is an outdoor enthusiast, having discovered some of his best ideas during a long run, bike or open water swim.