Bill Martin, has been in the car washing industry for over 40 years working to evolve and improve the Metro Express model to find “the perfect matrix of washing solutions, equipment, environment and technology.” Martin has owned a dozen car washes in Boise, Missouri, Kansas, Idaho, and Washington. Martin promises “bring a new state of the art car wash that’s comparable in price to a service station wash, as good as a hand wash, and much faster than either.”
Martin started Metro Express in Boise, Idaho in 2004 implementing his vision of the ultimate automated car wash. In 2006, he opened a second location in Meridian, Idaho and a third in Nampa, Idaho in 2010, with each wash more advanced than the previous one. In May 2013, Martin sold his three award winning Metro Express washes to Mister Car Wash, a national chain that he helped found in the 1990s. In 2012, Bill Martin was inducted into the International Car Wash Association Hall of Fame for his lifetime of contribution.The ultimate goal for this industry is a car wash that combines the speed and efficiency of a machine wash with the gentleness and thoroughness of a hand wash. The Metro Express model accomplishes this standard. Also, a longer tunnel enables more thorough cleaning of a car with a faster through-speed. Metro Express also adopts the latest technology, such as RFID stickers for monthly pass holders that allow them to drive through a VIP lane with no waiting. Digital video cameras assign numbers to cars, allowing managers to precisely track customers and even the exact amount of detergent and water used for each car.
Metro Express washes have earned recognition for their architecture, public involvement and environmentally conscious features. The City of Meridian, Idaho presented Metro Express with an award in 2009 for its innovative water reclamation systems. Metro Express uses biodegradable detergents and car wash operators from all over the world toured Metro Express facilities to learn best practices.